Taco Cartel Oswestry
Taco Cartel is a Street Food joint in Oswestry serving Mexican fusion dishes using locally sourced ingredients.
I was hired to design the graphic Identity and logo design of this newly launched restaurant including social media assets, menu design and illustrations. The client was interested in bringing together Dia de los Muertos imagery with a rough around the edges aesthetic.
The Identity adopts the celebratory vibrancy of the world famous Mexican tradition, combined with colorful brush textures that added a grungy street-art edge, reflective of the restaurant’s personality.